New Balance introduces a new iteration of the 2002R sneaker model with the launch of the Protection Pack collection that is available online at HBX. The new shoe is detailed with distressed accents that overlay on top of the upper in a sea salt-tonal white hue.
It is also detailed with smudges that are applied to reference the look of being worn-in. This gives the shoe an aged design aesthetics with the construction that feature premium mesh for breathability along with suede and leather materials. Additional details include the open foam tongue that rests over the forefoot section and sits on top of the brand's notable Abzorb midsole foundation and the N-energy outsole in a vintage orange hue.
Deconstructed Smudged Sneaker Models
New Balance Unveils the Special Protection Pack on HBX
Trend Themes
1. Distressed Accents - Opportunity for fashion brands to create unique design aesthetics by incorporating intentionally distressed materials or accents in their products.
2. Aged Design Aesthetics - Brands can appeal to customers looking for a vintage or retro look by designing products with intentional wear and tear or aged design elements.
3. Open Foam Tongue - Potential opportunity for athletic shoe companies to experiment with using open foam tongue designs to improve breathability and comfort.
Industry Implications
1. Fashion - Fashion industry can incorporate distressed and aged design elements into clothing or accessory collections to create unique designs and appeal to certain demographics.
2. Sneaker - Sneaker industry can explore the use of distressed accents, aged design aesthetics, and innovative design elements like open foam tongue to create new lines of footwear and attract customers.
3. Design - Opportunity for design and materials industries to develop innovative distressing techniques and aging methods that appeal to both fashion and athletic industries.