Photographer Hanna Moon captures the NSFW promotional photoshoot for Eckhaus Latta's Spring/Summer 2018 denim collection. The NSFW-styled marketing technique has been proven to get exposure, stimulate controversy and empower the public, as seen with American Apparel's highly disruptive advertising methods.
Last year, the Eckhaus Latta debuted an extremely seductive and scandalous campaign. In 2018 the New York-based company is following up with a more free-spirited and body-centered approach. Highlighting the high-waisted and well-fitting retro denim silhouettes, the models appropriate a clown aesthetic and emulate iconic postures as they are captured by Hanna Moon's lens.
Somewhat seductive and extremely free-spirited, the promotional photoshoot depicts topless models with confident and happy expressions, who feel comfortable in their bodies, as well as their retro jeans.
Photo Credits: Hanna Moon
Provocative Denim Campaigns
Eckhaus Latta Releases Its Latest NSFW Promotional Photoshoot
Trend Themes
1. NSFW Advertising - The provocative and controversial NSFW advertising technique has been proven to create exposure and stimulate conversation, presenting an opportunity for brands to capture attention and stand out in their industry.
2. Body-positive Marketing - Promotional campaigns that showcase diverse body types and promote self-acceptance can empower the public, disrupt traditional beauty standards, and create a loyal customer base.
3. Retro Denim Resurgence - The resurgence of high-waisted and well-fitting retro denim silhouettes presents an opportunity for brands to capitalize on nostalgia and tap into the growing demand for vintage-inspired fashion.
Industry Implications
1. Fashion - The fashion industry can leverage NSFW advertising, body-positive marketing, and the popularity of retro denim to capture consumer attention and drive sales.
2. Photography - Photographers skilled in capturing provocative and diverse images can find opportunities in shooting campaigns that break traditional beauty standards and promote body acceptance.
3. Marketing and Advertising - Marketing agencies and professionals can explore innovative ways to create provocative and controversial campaigns that generate buzz and exposure for brands, using NSFW techniques and body-positive messaging.