Microsoft introduced Project xCloud as a global game-streaming technology that will give gamers the freedom to play games on the device of their choosing—such as a console, a PC or an on-the-go mobile device. Although there are plenty of games that are tethered to specific platforms, Microsoft is aiming to give gamers more freedom in the way they want to play—in the same way that music and movies are offered on-demand via streaming services today.
In 2019, Microsoft will be starting public trials of Project xCloud so that existing and future Xbox games can be experienced in this new format. As some gaming systems require controllers, buttons and keys, Microsoft plans to introduce "a new, game-specific touch input overlay that provides maximum response in a minimal footprint for players who choose to play without a controller."
Game-Streaming Services
Microsoft's Project xCloud Lets Users Play Xbox Games on Many Devices
Trend Themes
1. Game-streaming Services - Disruptive innovation opportunity: Expanding the accessibility and flexibility of gaming by allowing users to play games on various devices.
2. On-demand Gaming - Disruptive innovation opportunity: Transforming the gaming industry by offering games on-demand similar to how music and movies are available through streaming services.
3. Touch Input Technology - Disruptive innovation opportunity: Introducing a game-specific touch input overlay that enables playing games without a physical controller, providing maximum response in a minimal footprint.
Industry Implications
1. Gaming Technology - Disruptive innovation opportunity: Developing and advancing game-streaming services like Project xCloud to revolutionize the gaming industry.
2. Mobile Gaming - Disruptive innovation opportunity: Capitalizing on the increasing popularity of mobile devices for gaming and offering high-quality gaming experiences on mobile platforms.
3. Streaming Services - Disruptive innovation opportunity: Expanding the streaming service market by incorporating gaming as an on-demand entertainment option.