Though Tesla doesn't produce any commercials for its vehicles itself, the recently completed 'Project Loveday' crowdsourced from the brands' droves of fans to find the best ways to sell its electric vehicles. The project asked contestants to submit max one and a half minute commercials about Tesla, with the winners being displayed on Tesla's official website.
Project Loveday takes its name from Bria Loveday, a fifth grader who came up with the idea for the contest and tweeted it out to Elon Musk. There were hundreds of entries to the contest, with nine finalists and one winner announced. The winning entry is a simple narrative that shows a man going about a day of errands in his Tesla (and eventually winning a race against a fancy Lamborghini).
Electric Vehicle Ad Contests
'Project Loveday' Asked Fans to Submit Their Own Tesla Commercials
Trend Themes
1. Crowdsourced Commercial Creation - The rise of crowdsourced advertising contests indicate a disruptive innovation opportunity for marketing agencies to offer custom-made crowdsourced commercial creation services to companies.
2. User-generated Content - User-generated ad contests can be seen as a disruptive innovation opportunity for social media platforms to offer specialized platforms for brands to run ad contests and receive user-generated content.
3. Green Marketing - The trend of electric car ad contests shows a disruptive innovation opportunity for eco-friendly companies to advertise their green products or services through eco-friendly platforms such as EV ad contests.
Industry Implications
1. Marketing and Advertising - Marketing agencies can offer new and innovative services in the space of crowdsourced commercial creation services for companies.
2. Social Media - Social media platforms could create specialized features for ad contests, aimed at companies who want to receive user-generated content to advertise their products.
3. Automotive - Automotive companies and industry leaders can utilize eco-friendly platforms such as electric vehicle ad contests to advertise their environmentally friendly cars and amplify the company's sustainability efforts.