Narrative-Based Apparel

Professor. E Channels The Feeling Of Discovery into a Tangible Design

Narrative-based fashion label Professor. E recently introduced its latest collection for the Spring/Summer 2018 season entitled 'WIRE.' The newest series from the Taiwanese label travels back in time to the 19th century to focus on an era that surrounded itself around scientific concepts as a guide of discovery. The designers plan to reimagine the idea of that certain time into a tangible principle of design. The new capsule aims to exude a sense of discovering through the fashion pieces, especially the incorporation of its materials.

The items see the label's signature cotton raw edge details, linen, artistic sensibilities, material blends, and silkscreen printing. The accessories selection are constructed from repurposed electronic cables and parts -- this references the aforementioned time period in a sense where mechanical progression defines the correlation between time, life, and space. The new collection is now available to shop online at Professor. E.
Trend Themes
1. Narrative-based Fashion - The narrative-based fashion trend creates an opportunity for fashion brands to tell unique stories through their designs, giving them a competitive edge.
2. Repurposing Electronic Cables - Repurposing electronic cables and parts to create accessories presents an opportunity for sustainable fashion brands to create unique and environmentally friendly designs.
3. Scientific Concepts as Design Inspiration - Using scientific concepts as a guide for design inspiration provides an opportunity for innovative brands to create unique, educational and functional fashion pieces.
Industry Implications
1. Fashion - Fashion brands should consider incorporating narrative-based designs or environmentally friendly materials to not only stand out but also stay ahead of the industry curve.
2. Electronics - Electronic companies can potentially gain new revenue streams by partnering with sustainable fashion brands to repurpose their electronic cables and parts into accessories.
3. Education - Educational institutions can collaborate with fashion brands to promote awareness and education about scientific concepts through fashion designs.

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