The Gemini Trust Company owned by Internet entrepreneurs Tyler and Cameron Winklevoss, of 'The Social Network' movie fame, has signed an innovative new sponsorship and partnership deal with professional eSports franchise Echo Fox.
This deal is truly unique in that it will comprise Gemini helping Echo Fox to integrate bitcoin transactions into the eSports realm, in exchange for which Gemini will sponsor Echo Fox's eSports teams across the different games that they compete in, including League of Legends, Call of Duty: Black Ops 3 and Counter-Strike: Global Offensive.
The partnership between an eSports organization and a bitcoin exchange may seem peculiar at first, but the fact of the matter is that there is a tangible crossover between the professional gaming and digital technology demographics, which is something Gemini will be looking to take advantage of while simultaneously helping move eSports better embrace cryptocurrency infrastructures.
Cryptocurrency eSports Sponsorships
Gemini Will Help Introduce Bitcoin to Professional eSports
Trend Themes
1. Cryptocurrency Integration in Esports - There is a growing trend of integrating cryptocurrencies, like bitcoin, into the world of eSports for secure and efficient transactions.
2. Partnerships Between Bitcoin Companies and Esports Teams - More partnerships, like the deal between Gemini and Echo Fox, are likely to emerge between bitcoin companies and eSports organizations in an effort to tap into the shared demographics between the two industries.
3. Cryptocurrency Sponsorships in Esports - As more cryptocurrencies gain mainstream acceptance, sponsorships like the one between Gemini and Echo Fox will become a popular way for companies to gain visibility within the eSports community.
Industry Implications
1. Cryptocurrency - The cryptocurrency industry has an opportunity to expand its reach by partnering with eSports organizations and integrating its technologies into the gaming world.
2. Esports - The eSports industry has an opportunity to embrace new technologies, like cryptocurrencies, to provide a better experience for players and fans.
3. Gaming Technology - Companies that specialize in gaming technology have an opportunity to develop and market cryptocurrency-related products and services for the gaming industry.