Process & Content's introductory hat line for Fall 2009 is called 'Mementos & Pastimes,' and it's a fashionable blast to the past. From bowler hats outfitted with monocles to Stetson hats covered in bright buttons, there's headwear from every era.
Implications - The recent recession prompted consumers to find more affordable products at thrift and vintage stores. This caused a resurgence in retro fashions in the marketplace which consumers appreciate for their elements of antiquity and rarity. Companies can appeal to fashionable demographics by incorporating these qualities into their product designs.
We've seen a giant resurgence in formal hats like fedoras, bowlers and Stetsons. See Process & Content's 'Mementos & Pastimes' collection above, and check out some of my favorite millinery collections below.
Monocle Revivals
Process & Content's Introductory 'Mementos & Pastimes' Line Rocks
Trend Themes
1. Retro Fashion Resurgence - Companies can capitalize on the recent resurgence in retro fashions by incorporating vintage elements into their product designs.
2. Formal Hat Revival - There is a growing market for formal hats like fedoras, bowlers, and Stetsons, presenting a disruptive innovation opportunity for hat manufacturers.
3. Affordable Thrift Store Products - Consumers' preference for affordable products found at thrift and vintage stores can be tapped into by companies that offer similar affordable but fashionable options.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the retro fashion resurgence by offering vintage-inspired designs and accessories to attract customers.
2. Millinery - The revival of formal hats presents a disruptive innovation opportunity for millinery manufacturers to create modern and stylish interpretations of classic hat styles.
3. Thrift/vintage Stores - Thrift and vintage stores can seize the market demand for affordable and fashionable products by curating an appealing selection of retro-inspired clothing and accessories.