The Primula Signature Blend Mature Cheddar Cheese is a new addition to the brand's spreadable cheese product range that's perfect for elevating any recipe or snack with a touch of sharp cheese flavor.
The product from the Kavli Group-owned brand in the UK is characterized by its intense, creamy profile that will satisfy British consumers with a penchant for sharp cheese. The product is also high in calcium, while also being gluten-free and suitable for vegetarians. Priced at £1.85, the cheese comes packaged in tubes and is arriving at Sainsbury's.
Brand Communications Manager Gareth Watson spoke on the Primula Signature Blend Mature Cheddar Cheese saying, "Designed for everyday use, our new flavour adds a touch of luxury to the customer’s daily meals and snacks, capable of elevating breakfast, lunch and dinner meals with a delicious cheese spread."
Spreadable Mature Cheese Products
Primula Signature Blend Mature Cheddar Cheese is Easy to Enjoy
Trend Themes
1. Spreadable Mature Cheese Products - The trend of spreadable mature cheese products is disrupting the traditional cheese market by offering a convenient and flavorful option for consumers.
2. Intense and Creamy Profiles - The trend of intense and creamy cheese profiles is creating new opportunities for cheese brands to satisfy consumers' desire for bold and indulgent flavors.
3. High Calcium and Special Dietary Requirements - The trend of high calcium and special dietary requirements in cheese products is driving innovation in the industry to cater to the needs of health-conscious and vegetarian consumers.
Industry Implications
1. Cheese Products - The cheese products industry is experiencing disruption as spreadable mature cheese products gain popularity among consumers.
2. Food Packaging - The food packaging industry has the opportunity to create innovative and convenient packaging solutions for spreadable mature cheese products in tubes.
3. Grocery Retail - The grocery retail industry is being influenced by the introduction of spreadable mature cheese products, as they become available in major supermarkets like Sainsbury's.