To mark Pride Month this year and the five-year anniversary of marriage equality, Jared created a limited-edition rainbow Pride ring. During the global pandemic, Jared launched its #LoveCantWait campaign and this ring fits right in with the many virtual celebrations that have been taking the place of in-person gatherings. The Love Proudly Ring is made of 14K gold and is accented with nine semi-precious gemstones. On the inside, the ring of unity and love is engraved with the date when the Supreme Court passed the Marriage Equality Act.
Through the sales of the limited-edition rainbow ring, Jared is supporting the six charitable partners involved with iHeartMedia and Procter & Gamble's Can't Cancel Pride: A COVID-19 Relief Benefit for the LGBTQ+ Community virtual celebration.
Commemorative Pride Rings
Jared's Rainbow Ring Celebrates Five Years of Marriage Equality
Trend Themes
1. Virtual Celebrations - The rise of virtual celebrations presents opportunities for innovative online event platforms and services.
2. Commemorative Jewelry - Creating limited-edition commemorative jewelry items that celebrate significant events or social causes can tap into the demand for meaningful and symbolic accessories.
3. Supportive Partnerships - Forming partnerships with charitable organizations and relief initiatives can be a way for businesses to demonstrate their support for community causes while driving positive social impact.
Industry Implications
1. Event Planning - The event planning industry can leverage the trend of virtual celebrations by offering comprehensive virtual event management services and immersive online experiences.
2. Jewelry - The jewelry industry can explore the demand for commemorative jewelry by designing and producing limited-edition pieces that cater to specific events and social movements.
3. Corporate Social Responsibility - Companies in industries across the board can establish supportive partnerships with charitable organizations, aligning their CSR efforts with relevant causes and initiatives.