Quibi is now previewing content on YouTube, where it will showcase the platform's original shows. Previewing content for free will entice consumers to sign up for the streaming service. In total three episodes were posted to the YouTube platform that can be streamed for free. Additionally, Quibi is further attempting to attract subscribers by offering a 90-day trial. Overall it is clear that Quibi is attempting to build a strong base of customers to support the service.
Quibi was initially launched as a mobile-focused streaming service, where users can watch in both landscape and portrait mode. All the content on the service was created filmed and edited for mobile formats, making it ideal for on the go viewing.
Mobile Streaming Service Previews
Quibi is Now Previewing Content on the YouTube Platform
Trend Themes
1. Mobile-focused Streaming - The trend of mobile-focused streaming services like Quibi presents opportunities for innovative content creation and user experience design.
2. Previewing Content on Established Platforms - The trend of previewing content on established platforms, such as YouTube, opens up disruptive marketing strategies and audience expansion possibilities.
3. Free Trials and Incentives - The trend of offering free trials and incentives, such as Quibi's 90-day trial, can attract new users and build a loyal customer base for subscription-based services.
Industry Implications
1. Streaming Services - The streaming services industry can explore mobile-focused streaming and innovative marketing techniques to stay competitive and increase user engagement.
2. Entertainment Production - The entertainment production industry can seize the opportunity to create content specifically designed for mobile viewing to cater to the growing demand of mobile-focused streaming platforms.
3. Digital Marketing - The digital marketing industry can leverage the trend of previewing content on established platforms to reach a wider audience and enhance brand visibility.