Pret a Manger recently introduced a new coffee subscription service that delivers great value to avid coffee drinkers. The UK’s first in-shop coffee subscription gives subscribers the ability to get up to five drinks per day for £20 a month—meaning that up to 150 drinks can be claimed for a fraction of what it would ordinarily cost to consume this volume of drinks.
While the subscription service is bound to appeal to coffee drinkers in particular, it covers not only barista-made coffees, iced coffee and frappes but also smoothies, tea and hot chocolate.
At a time when people are beginning to be able to return to their favorite physical shops and routines, Pret a Manger is introducing its subscription to welcome back new and old loyal customers.
Cost-Effective Coffee Subscriptions
Pret a Manger Now Lets Subscribers Claim Five Drinks Per Day
Trend Themes
1. Coffee Subscription Trend - As coffee culture grows in popularity, subscription services like Pret a Manger's will become more common as consumers seek convenience and value for their daily coffee fix.
2. Multi-product Subscription Trend - Pret a Manger's inclusion of smoothies, tea, and hot chocolate in their subscription service shows a need for multi-product subscriptions to cater to diverse consumer preferences.
3. Value-based Subscription Trend - The success of Pret a Manger's coffee subscription service highlights a growing demand for subscription models that offer long-term value to consumers for frequent purchases of everyday items.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can leverage subscription services like Pret a Manger's to not only drive sales but also build brand loyalty and repeat customers.
2. Retail Industry - Retailers can explore subscription services like Pret a Manger's as a way to create recurring revenue streams and strengthen customer relationships through added value.
3. Subscription Service Industry - The success of Pret a Manger's subscription service demonstrates a need for subscription service providers to offer flexible, value-based options that cater to diverse consumer preferences.