The Coca-Cola GB Premier League Promotion has been announced by the brand through a new partnership with the sports league to help offer fans a reward for their loyalty. The promotion will see 120 pairs of tickets being given away each week from July 8 to September 2 to help consumers catch their favorite team during the 2019/2020 season. Coca-Cola will also be donating £200,000 to StreetGames, which is a sports charity, while an online vote will give consumers a change to have their say where additional support should be directed.
The Coca-Cola GB Premier League Promotion works by having shoppers purchase any specially marked product and entering the code online to see if they're lucky enough to be heading to a game this summer.
Sporting Event Refreshment Promotions
The Coca-Cola GB Premier League Promotion is Fan-Focused
Trend Themes
1. Fan-focused Promotions - Opportunity for brands to engage and reward loyal fans through promotions and partnerships.
2. Online Ticket Giveaways - Utilizing online platforms to give away tickets and enhance the fan experience.
3. Charitable Partnerships - Aligning promotions with charitable causes to create positive social impact and consumer engagement.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to collaborate with sports leagues and create fan-focused promotions.
2. Sports Industry - Opportunity for sports teams and leagues to partner with brands and offer exclusive promotions to fans.
3. Charity Sector - Opportunity for charities to collaborate with brands and leverage promotions to raise awareness and funds for their causes.