The preformed Impossible Burger Patties have been launched by Impossible Foods to offer consumers the ability to pick up the plant-based burgers from their local grocery store for preparation from home. The burger patties will be launching at nearly 2,000 Kroger locations across the nation and will include two patties that feature four ounces each. The product will be available ash all of the Kroger-affiliated grocery stores and will be in the fresh meat section for shoppers to purchase at a price point of $6.99 each.
The preformed Impossible Burger Patties can also be ordered at Kroger.com for delivery and curbside pickup, and will be launching at additional retail locations in the US in the coming weeks.
Packaged Plant-Based Burgers
The Preformed Impossible Burger Patties are Rolling Out Nationally
Trend Themes
1. Plant-based Convenience - With the preformed patties now available in grocery stores nationwide, there's an opportunity to capitalize on consumers demand for both plant-based and convenience foods.
2. Retail Expansion - The launch at nearly 2,000 Kroger locations provides a disruptive opportunity for Impossible Foods to expand its retail presence in the United States.
3. Pre-cooked Meat Alternatives - As Impossible Foods continues to innovate and release pre-cooked plant-based meat products, more opportunities for businesses to offer quick and easy meat alternatives will become available.
Industry Implications
1. Grocery Stores - The introduction of Impossible Burger patties to grocers nationwide presents a disruptive opportunity for grocery stores to appeal to consumers seeking out plant-based meat alternatives.
2. Meat Alternatives - With Impossible Foods expanding its retail presence, there's an opportunity for businesses in the meat alternative industry to release new and innovative plant-based meat products.
3. Food Delivery Services - As the preformed Impossible Burger patties become increasingly available across the United States, there's an opportunity for food delivery services to market these plant-based meat alternatives to their customers.