Los Angeles-based fashion and lifestyle brand PREACH unveils its very first apparel collection. The label's first step towards clothing delivery looks to its own heritage for inspiration -- drawn from PREACH's West Coast roots, the capsule is full of rugged offerings. With the concept in mind, the collection reworks classic biker looks from a contemporary approach. This results in form-fitting silhouettes, including pieces such as jackets, t-shirts, vests, and other outerwear essentials. The pieces are constructed from treated and raw leather to ensure that every single item is unique.
There is close attention paid to every detail in crafting the capsule, shown through the intricate details of stud embellishments and engravings. For a more rugged aesthetic, edges of the items are ripped and there are some patchwork details for a deconstructed look. The distressed accents are found on the collared shirts and denim jackets, truly showing PREACH's commitment to even the tiniest detail.
West Coast-Inspired Apparel
PREACH's West Coast Heritage Influences It's First Collection
Trend Themes
1. Heritage-inspired Apparel - There is an opportunity for brands to draw inspiration from their own heritage and roots in creating fashion collections for a unique storytelling experience.
2. Reimagined Classic Styles - The reworking of classic styles with contemporary design and materials presents an opportunity for brands to offer fresh and unique iterations of fashion staples.
3. Attention to Detail - There is a growing demand for fashion pieces that have intricate and well-crafted details, which presents an opportunity for brands to invest in artisanal techniques and craftsmanship for added value.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can take cues from this trend in creating collections that draw inspiration from heritage, reimagined classics, and attention to detail.
2. Leather Goods - Leather goods and accessories industry can integrate treatments and raw materials into their products for a unique and rugged appeal, in line with heritage-inspired fashion.
3. Jewelry and Accessories - Jewelry and accessory brands can also experiment with intricate details such as stud embellishments and engravings for added value and unique offerings.