The Praying Pre-Fall 2020 collection recently launched and the Los Angeles and New York-based fashion brand explores a wildly eclectic theme for the occasion. The label turns to pre-internet times as well as themes that are drawn from 18th century writer Samuel Johnson. His war epic 'Deerhunter' from the 70s nods to some subtle pop culture references as well.
The collection is spotlighted by new iterations of brand essentials including the 'Slightly Fatter NY/LA cap.' Additionally, the rest of the capsule is followed by workwear-inspired denim and midweight three dimensional embroidered fleece designs. The collection also shines a spotlight on the knit polo that is complete in vintage cream hues with a 'Father Figure' graphic and the three button enclosed placket.
18th Century-Themed Eclectic Fashion
The Praying Pre-Fall 2020 Capsule Explores Multiple Eras
Trend Themes
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3. Pop Culture References in Fashion - Disruptive innovation opportunity: Create a fashion brand that seamlessly incorporates subtle pop culture references into its designs, appealing to nostalgic and contemporary consumers alike.
Industry Implications
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