Prakti is a first-of-its-kind hybrid beauty brand. The brand fuses cultural richness, rituals, and Indian spirituality with contemporary Western energy to create a new line of products. Inspired by Indian beauty practices passed down through generations, Prakti is on a mission to create innovative beauty products that support women around the world.
The brand's first product is set to launch on September 13th, 2021. The PritiPolish marks the Prakti's first step into the beauty industry. PritiPolish is a face scrub that uses delicate fine powder made with an advanced milling technique to gently but effectively exfoliate the face to rid the skin of impurities. Using a blend of nourishing Ayurvedic ingredients, the face scrub provides a boost of antioxidants.
Culturally Hybrid Skincare Lines
Prakti Launches its First Product Based on Cultural Hybridity
Trend Themes
1. Culturally-inspired Skincare - Golden opportunity for brands to tap into diverse cultural practices and rituals when developing skincare products.
2. Heritage Beauty Products - Brands can create heritage-inspired beauty lines that use traditional cultural practices and ingredients.
3. Sustainable Ayurvedic Beauty - There's a trend towards using Ayurvedic ingredients that are sustainable, eco-friendly, and ethical for beauty products.
Industry Implications
1. Beauty - Beauty industry players can capitalize on the trend of culturally-inspired skincare by blending traditional and modern beauty concepts.
2. Wellness - Wellness industry players can incorporate cultural traditions and ingredients into their products and services to appeal to diverse demographics.
3. E-commerce - Entrepreneurs can start e-commerce businesses that connect consumers with culturally-inspired, heritage beauty products from around the world.