With a backdrop of a desolate aging concrete building and an edgy palette of gray, the rich colors in the Prada Fall/Winter 2014 line really pop in the fashion brand's latest campaign.
Starring the stunning Mica Arganaraz and male model Karl Kolbitz, the Prada Fall/Winter 2014 campaign is shot in New York with only the city as the backdrop. Posing in a vibrant variety of cuts and styles, the models highlight bold prints, autumn colors, structured silhouettes and a bevy of textures. The brunette is captured by photographer Steven Meisel.
Using the urban and block-like modern architecture of the city creates a wonderful contrast to the warm and sunny hues found in the collection, making sure the all the attention is on the designs and nothing else.
Contrasting Urban Fall Lookbooks
Mica Arganaraz Stars in the Prada Fall/Winter 2014 Campaign
Trend Themes
1. Contrasting Urban Fall Lookbooks - Disruptive Innovation Opportunity: Creating fashion campaigns that juxtapose urban settings with vibrant colors and bold designs to grab attention.
2. Rich Colors in Fall/winter Campaigns - Disruptive Innovation Opportunity: Incorporating rich and vibrant colors in fashion campaigns to make the designs stand out against a backdrop of desolate urban areas.
3. Textures and Structured Silhouettes - Disruptive Innovation Opportunity: Experimenting with bold prints, autumn colors, textures, and structured silhouettes in fashion campaigns to create a unique and visually appealing look.
Industry Implications
1. Fashion/apparel Industry - Disruptive Innovation Opportunity: Collaborating with photographers and models to create visually striking campaigns that resonate with consumers in the fashion industry.
2. Photography Industry - Disruptive Innovation Opportunity: Developing innovative techniques and concepts for fashion photography that capture the contrast between urban settings and the vibrant colors of the designs.
3. Modeling Industry - Disruptive Innovation Opportunity: Embracing diversity and unconventional beauty by featuring models from different backgrounds and styles in fashion campaigns to challenge industry norms.