Popsicle, the beloved frozen treat brand, recently joined forces with Tamera Mowry-Housley to give families the chance to win $2,500 to invent the next Popsicle flavor through "imaginative play." This play could range from "writing hilarious jokes for Popsicle sticks, to crafting original pack artwork, right down to inventing new pops, themselves."
Dubbed Powered By Imagination, the challenge is open for family from July 29-September 30, 2021 on the brand's website. The winners will be chosen with the help of Tamara based on "inventiveness and originality, creativity, and alignment with the theme of Powered by Imagination."
"Popsicle was originally invented by an 11-year-old. So, inspiring imaginative play has been part of our brand's DNA for over 100 years," said Russel Lilly, Vice President, U.S. Ice Cream at Unilever.
Popsicle Invention Contests
Popsicle is Giving Families $2,500 to Invent the Next Popsicle
Trend Themes
1. Powered by Imagination Contest - Opportunity for brands to engage with families and encourage creativity through contests and challenges.
2. Crowdsourced Innovation - Brands can leverage their loyal customer base to generate new product ideas and engage them in the innovation process.
3. Family-focused Marketing - Families are a key target audience for brands, and providing them with opportunities to win prizes and participate in activities can build brand loyalty.
Industry Implications
1. Food and Beverage - Food and beverage brands can engage with consumers through contests, challenges, and crowdsourced innovation, opening up opportunities for new product development.
2. Marketing and Advertising - Marketing and advertising agencies can create campaigns that engage families and leverage the popularity of contests and challenges that encourage creativity and imagination.
3. Children's Toy and Game - Children's toy and game brands can tap into the trend of imaginative play to create products that encourage creativity and innovation among children.