Battery-Focused Phones

The Energizer Power Max P16K Touts Five Days of Use on a Single Charge

MWC 2018 is already underway and while much of the focus seems to be on the Samsung Galaxy S9, the Energizer Power Max P16K Pro may have stolen the show with its immense battery life. With over five times the battery capacity seen in the Galaxy S9 or iPhone X, the Energizer Power Max P16K Pro can apparently last up to five days on a single charge. The 16,000 mAh battery is by far the focal point of this phone though it should be understood that the phone does carry a bit of heft with such a massive battery.

Despite its thick profile, the Energizer Power Max P16K Pro does manage to pack in some impressive specs. The 5.99-inch 18:9 aspect ratio display sports full HD resolution and offers a front 16-megapixel + 13-megapixel. The back of the phone supports a 13-megapixel + 5-megapixel and even manages to squeeze in a fingerprint sensor. The phone is currently powered by a MediaTek Helio P23 and comes with 6GB of RAM, 128 GB of storage and has a microSD card slot for expansion.
Trend Themes
1. Battery-centric Phones - Opportunity for disruptor brands to create battery-focused phones with long lasting battery capacity, possibly leading an industry shift from slim profiled smartphones to a phone-centric on battery life.
2. Smartphone Battery Life Innovation - Battery Competing features and innovations, such as fast charge batteries and alternative-energy feature phones, may usher Android and IOS manufacturers to invest in technology that provides longer battery life—not just in slim smartphones, but long-life alternatives that specifically appeal to the batty needs consumers.
3. Alternative Sustainable Phones - Challenges the orthodoxy of small, portable phones by pushing for alternatives in consumption and manufacturing, manufacturers have an opportunity to plug in on-user needs - promoting sustainability, and aligning with the brands and consumers' values.
Industry Implications
1. Consumer Electronics Industry - Companies in this industry will gradually see a shift from slim profiled smartphones to phone-centric on battery life.
2. Smartphone Industry - The battery competition between iOS and Android manufactures will lead to an increased investment in technology that sustains longer battery life.
3. Sustainable Technology Industry - Expansion opportunities for sustainable technology companies to lead a new battery movement that addresses alternative usage and sustainability in order to achieve longer lasting products.

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