Healthy Choice currently offers a range of Power Bowls in varieties like Adobo Chicken and Cuban-Inspired Pork, but it is now expanding these options with meatless vegan options that are packed with plant-based proteins.
The Falafel & Tahini Power Bowl from Healthy Choice includes wholesome ingredients like a base of brown rice, quinoa and barley, plus red onions, tomatoes and leafy greens like chard, kale and spinach. The meal is free from artificial colors, flavors and preservatives and can be prepared in the microwave in a matter of minutes.
Alongside the Falafel & Tahini variety, Healthy Choice will also be offering meat-free Power Bowls in varieties like Mango Edamame and Cauliflower Curry. These newly launched meals appeal not only to Millennials, but those in the demographic with growing young families as well.
Microwaveable Vegan Meals
Healthy Choice is Adding Flavorful New Meatless Power Bowls to Its Line
Trend Themes
1. Microwaveable Vegan Meals - The trend of convenient and healthy microwaveable vegan meals is growing, providing a disruptive innovation opportunity for food companies to cater to the increasing demand for plant-based options.
2. Expansion of Meatless Power Bowls - The expansion of meatless power bowls by Healthy Choice showcases the trend towards incorporating more meat-free options into convenience foods, presenting a disruptive innovation opportunity for food manufacturers to tap into the expanding market of health-conscious consumers.
3. Plant-based Proteins - The inclusion of plant-based proteins in vegan power bowls reflects the trend of consumers seeking protein alternatives beyond traditional meat sources, presenting a disruptive innovation opportunity for companies to develop and market innovative plant-based protein products.
Industry Implications
1. Food Manufacturing - The food manufacturing industry has the opportunity to innovate by developing and producing a wide variety of microwaveable vegan meals to cater to the growing demand for convenient and healthy plant-based options.
2. Convenience Food - The convenience food industry can seize the opportunity by expanding their product offerings to include more meatless power bowls, targeting health-conscious consumers seeking quick and nutritious meal options.
3. Plant-based Protein Supplements - The plant-based protein supplement industry has the chance to capitalize on the popularity of plant-based proteins by developing innovative products and marketing them as key components of healthy vegan power bowls.