Prohibition Gold is a Seattle-based marijuana company that's introducing Potshotz, a powdered drink mix with a cannabis content, to the legal recreational marijuana market.
Potshotz are packaged in single-serve one gram sticks, so that the dissolvable and flavorless powder can be added to enhance any drink. The product is currently the only one of its kind on the market that doesn't contain any sugar. Prohibition Gold found that most of the current market for cannabis products focuses on an ingredient list that's very sweet and high in sugar. This distinction plays a huge part in setting Potshotz apart from the rest.
In terms of packaging, Potshotz are easy-to-use and were specifically designed to look high-end. Greg Walters of Prohibition Gold says: "We have gone mainstream where most manufacturers are still playing with the stoner culture."
Powdered Marijuana Mixers
This Powdered Drink Mix Introduces Cannabis into a New Category
Trend Themes
1. Powdered Marijuana Mixers - Prohibition Gold introduces Potshotz, a powdered drink mix with cannabis, to the legal recreational marijuana market, offering a unique and sugar-free option.
2. Dissolvable Powder Packaging - The easy-to-use, single-serve packaging of Potshotz provides a convenient way to enhance any drink with a flavorless cannabis powder, catering to consumer demands for convenience.
3. Mainstream Cannabis Products - Prohibition Gold's approach of creating a high-end, non-sugary powdered drink mix with cannabis sets Potshotz apart from the majority of cannabis products that tend to focus on the stoner culture.
Industry Implications
1. Legal Recreational Marijuana - Potshotz taps into the legal recreational marijuana industry by offering a unique and convenient cannabis-infused powdered drink mix.
2. Beverage Manufacturing - The introduction of Potshotz creates opportunities for beverage manufacturers to explore new product lines by incorporating cannabis into powdered drink mixes, catering to the growing demand for cannabis-infused beverages.
3. Packaging - The dissolvable powder packaging of Potshotz presents an opportunity for packaging companies to create innovative and user-friendly solutions for single-serve, powdered cannabis products in the market.