Rimmel used giant freeze-framed bottles of ‘Quick Dry’ nail polish in the streets of London for their latest ad campaign. The idea is to promote the ultra-fast speed at which the product dries. The surreal sculptures were placed right outside stores in a busy retail area an attempt to "literally stop young women in their tracks."
Rimmel, with their ad agency JWT of London, has also created smaller eye-catching versions of the pouring polish for use right at the cosmetics counter.
I think the larger pieces would look amazing in a spa or salon--what a way to draw guests' attention!
Pouring Polish in the Street
Rimmel Quick Dry Nail Polish Campaign
Trend Themes
1. Giant Advertisements - Opportunity for disruptive innovation in outdoor advertising by utilizing large-scale and eye-catching sculptures to capture attention.
2. Quick Dry Products - Potential for disruptive innovation in the beauty industry by developing and promoting products that offer ultra-fast drying times.
3. Interactive Retail Experiences - Innovation opportunity in retail by creating immersive and engaging experiences for customers using unique product displays.
Industry Implications
1. Outdoor Advertising - Disruptive innovation potential in the outdoor advertising industry by incorporating larger-than-life sculptures and installations to create attention-grabbing campaigns.
2. Beauty and Cosmetics - Opportunity for disruptive innovation in the beauty industry by developing and marketing quick-drying products that cater to time-conscious individuals.
3. Retail - Opportunity for disruptive innovation in the retail industry by creating interactive and immersive product displays that captivate and engage customers.