Veg of Lund newly announced patent approval in Sweden for a unique potato ice cream. With this innovation, Veg of Lund aims to challenge conventional notions of ice cream and provide a delectable alternative that showcases the versatility and deliciousness of an everyday crop in a whole new way.
Swedish plant-based foods company Veg of Lund is the parent company of DUG Drinks, which makes alt milk and smoothies with a base of potatoes. The company's potato ice cream combines potatoes, rapeseed oil and a vegetable protein emulsion for a smooth and creamy alternative to dairy.
Although the idea of a potato-based ice cream might seem unconventional, there are several other brands that have produced similar alternative frozen desserts with cauliflower, zucchini, purple yams and other nutritious vegetables.
Potato Ice Creams
Veg of Lund Secured Swedish Patent Protection for Potato Ice Cream
Trend Themes
1. Vegetable-based Desserts - The trend of using vegetables in desserts for unconventional yet delicious options like potato ice cream is on the rise
2. Plant-based Innovation - Innovative plant-based alternatives like potato-based ice cream offer an opportunity to disrupt the traditionally dairy-based ice cream industry
3. Alternative Protein Sources - Using vegetable protein emulsions in alternative frozen desserts like potato ice cream presents an opportunity to explore and innovate alternative protein sources
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the trend of vegetable-based desserts to offer innovative options on menus and in grocery stores
2. Dairy Alternative - The dairy alternative industry can expand its plant-based offerings with innovative alternatives like veggie-based ice creams
3. Agriculture - The agriculture industry can look at cultivating crops like potatoes and other vegetables for not just food but also as alternative ingredients in the food industry