As part of its 'Do Us a Flavor' campaign, Lay's teamed up with Uber to offer a picnic and potato chip delivery service to hungry New Yorkers. Uber users entered the "LAYSPICNIC" promotional code to unlock a special picnic option that would send one of its new UberRUSH couriers their way. With UberRUSH, users were able to track the progress of the lightning-fast food deliveries.
Inside the picnic baskets were two sandwiches, two waterbottles, pickles, oranges, two bags of Lay's chips and a picnic blanket to spread out on. Naturally, the bags of potato chips that were included in this promotion were the finalists of the Do Us a Flavor contest, which include Cheddar Bacon Mac 'N' Cheese, Cappuccino, Wasabi Ginger and Mango Salsa this year.
Spontaneous Picnic Services
Lay's Partners with Uber for a Potato Chip Delivery Promotion in NYC
Trend Themes
1. On-demand Picnic Services - There is an opportunity for food delivery services to partner with picnic blanket companies and offer on-demand picnic services like Lay's did with Uber.
2. Crowdsourced Food Selections - Businesses could create crowdsourced food selections, similar to Lay's 'Do Us a Flavor' campaign, to provide consumers with unique and personalized food choices.
3. Real-time Delivery Tracking - Opportunities exist to offer real-time delivery tracking for food delivery services, like UberRUSH, to enhance the customer experience and provide greater transparency.
Industry Implications
1. Food Delivery Services - Food delivery services, like UberEats and Grubhub, could utilize Lay's picnic delivery promotion as inspiration to create unique and memorable food delivery experiences.
2. Food and Beverage - There is an opportunity for food and beverage companies to create limited-time flavor selections, like Lay's 'Do Us a Flavor' campaign, to spark consumer interest and loyalty.
3. On-demand Delivery - On-demand delivery services, like UberRUSH and Postmates, could partner with businesses to offer real-time delivery tracking and expand their delivery capabilities.