As more individuals become vaccinated against COVID-19, Expedia recently launched a new campaign dubbed 'All By Myself.' The new ad shows how dedicated the brand is to support its customers for those dreaming of travel again, positioning the brand as the "ultimate travel companion" for unforgettable experiences.
"Like many travel brands, COVID-19 has forced us all to look inwards and reflect on who we are as a brand and what that means to our consumers. It became clear to us that in order for our travelers to have an amazing trip, it matters who they travel with, and we need to understand the important role we play in being that partner," said Shiv Singh, Senior Vice President and General Manager, Expedia Brand.. "As travelers adjust to the new norms post-COVID, we must adjust as well, and this is just the first chapter in a multi-year journey to really deliver against our mission of being a brand that is there for travelers from start to finish."
Comforting Travel Campaigns
Expedia Debuts New Campaign for Post-Vaccination Travel Demand
Trend Themes
1. Vaccine Travel - Opportunity for travel brands to create campaigns and experiences that cater to people who have received the COVID-19 vaccine.
2. Personalized Travel Experiences - Opportunity for travel brands to differentiate themselves by providing tailored travel experiences that cater to individual customer preferences and safety needs.
3. Virtual Travel - Opportunity for travel brands to create virtual travel experiences that allow customers to explore destinations from the comfort of their own homes, as COVID-19 restrictions continue.
Industry Implications
1. Travel and Tourism - The travel and tourism industry has an opportunity to accommodate changes in consumer behavior and expectations, as a result of the COVID-19 pandemic, and create new products and services to meet these needs.
2. Marketing and Advertising - The marketing and advertising industry has an opportunity to develop innovative and empathetic campaign strategies that resonate with customers who have been affected by the pandemic and are eager to travel again.
3. Technology - The technology industry has an opportunity to create new tools and platforms that support travel brands and enable them to provide seamless and safe travel experiences for their customers, in a post-pandemic world.