Busch Beer recognizes the sacrifices that people have made over the last year and its new contest gives people the chance to look forward to a sponsored post-pandemic reunion. To make up for lost time, the beer brand will be giving away $10,000 each to five families, so that they can be reunited when it's safe.
To enter, people on social media are invited to share the family tradition that they're missing the most. While some say gathering for the 4th of July or watching sporting events, others reminisce about special moments enjoyed at the cottage or around the barbecue.
With vaccination rollouts increasing and the end of the pandemic in sight, brand messaging is changing from getting through to inspiring optimism and hope for a future that includes togetherness.
Post-Pandemic Reunion Contests
Busch Beer is Giving Five Families $10,000 to Make Up for Lost Time
Trend Themes
1. Post-pandemic Reunion Brand Activation - Brands can follow Busch Beer's lead and create post-pandemic reunion contests and giveaways to inspire optimism and hope for a future that includes togetherness.
2. Social Media Engagement - More and more brands are turning to social media to engage with their audiences and create buzz around their campaigns, contests, and activations.
3. Consumer Empathy and Appreciation - Brands that show empathy towards consumers and recognize their sacrifices during the pandemic can create deeper connections and appreciation with their audience.
Industry Implications
1. Alcohol and Beverage - Brands in the alcohol and beverage industry can create post-pandemic reunion campaigns and activations to engage with consumers and inspire hope for a future that includes social togetherness.
2. Travel and Hospitality - The travel and hospitality industry can create post-pandemic reunion contests and giveaways to encourage people to travel and reunite with loved ones once it's safe to do so.
3. Social Media Platforms - Social media platforms can partner with brands to provide a platform for post-pandemic reunion contests and campaigns, increasing engagement and creating user-generated content.