North America is getting a taste of the post-COVID theme park experience as the Universal Orlando Resort reopened to guests. The event marks the revival of Florida's theme park industry.
Universal Orlando allowed annual pass-holders exclusive two-day access to the newly reopened facilities before welcoming other guests. To ensure the safety of all patrons, the company has introduced special measures for the post-COVID theme park experience. These include temperature checks for guests entering the site. In favor of physical distancing guidelines, Universal Orlando only allows a predetermined number of people in the park and has placed blue circles in order for visitors to maintain 6-feet distance. Employees are regularly disinfecting surfaces, especially handrails, and patrons are reminded to wear face masks and keep their distance thanks to a recording in English and Spanish that is played on a loop.
Post-COVID Theme Parks
Universal Orlando Has Reopened for the First Time Since Mid-March
Trend Themes
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Post-covid Theme Parks — Opportunity to implement enhanced safety measures, such as temperature checks, physical distancing guidelines, and regular disinfection, to create a safe and enjoyable theme park experience.
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Exclusive Access for Annual Pass-holders — Potential to create loyalty and boost revenue by offering exclusive access and benefits to annual pass-holders before opening to the general public.
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Adherence to Safety Protocols — Importance of enforcing safety protocols, such as wearing face masks and maintaining 6-feet distance, to ensure the well-being of both employees and guests.
Industry Implications
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Theme Park — Implementation of post-COVID safety measures can help theme parks regain customer trust and confidence, leading to increased footfall and revenue.
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Hospitality — Opportunity for hotels and resorts to collaborate with theme parks in implementing safety measures and offering exclusive packages, attracting visitors seeking a post-COVID travel experience.
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Entertainment — Development of virtual reality and augmented reality experiences within theme parks to provide an immersive and contactless entertainment option for guests.