Live Nation Finland's post-COVID concert series has seen wild success. "Due to high demand and sold-out shows," the promoter has ended up expanding the program by adding more dates.
Dubbed the 'Suvilahti Summer,' the concert series began on the 11th of June and is running until the end of the month. The announcement for this event—most likely the first of its kind post-lockdown restrictions—followed after the Finnish government allowed events of up to 500 people. The event itself follows official guidelines, separating individual parties and allowing two to six individuals at tables and chairs.
Initially, the post-COVID concert series welcomed Finnish acts Maustetutöt, Anssi Kela, and Knip on the stage. Thereafter, Live Nation posted addition dates from Olavi Uusivirta Duo and Jesse Marki, as well as new content from Ida Paul & Kalle Lindroth duo, rock singer Tuomari Nurmio and YouTubers Elisa Malik, Joona Hellman and Nelli Orelli.
Post-Pandemic Concert Series
LN Finland Adds New Dates After Sold-Out Post-COVID Concert Series
Trend Themes
1. Post-pandemic Concerts - Live Nation Finland's 'Suvilahti Summer' concert series demonstrates the high demand and success of post-pandemic concerts.
2. Small Group Event Spaces - Providing tables and chairs for small groups presents an opportunity for event spaces to cater to post-pandemic gatherings.
3. Local Talent Showcases - Showcasing local talent presents an innovative opportunity for concert promoters to highlight home-grown musicians in the wake of the pandemic.
Industry Implications
1. Event Planning - Post-pandemic concerts offer an opportunity for event planners to create successful, socially distanced events.
2. Music Industry - The success of post-pandemic concerts represents an opportunity for the music industry to bounce back from pandemic-related losses.
3. Hospitality Industry - Providing tables and chairs for small groups presents an opportunity for the hospitality industry to cater to post-pandemic gatherings.