Iconic shoe brand Vans has launched a collaboration with another iconic yet unlikely partner in the form the U.S. Postal Service (USPS) in order to launch a brand new sneaker collection that aims to incorporate some of the most recognizable visual symbols of the postal profession whilst also paying tribute to the tireless labor of USPS workers.
This particular sneaker collection includes four instantly recognizable Vans shoes in the form of the Old Skool, Authentic, Sk8-Hi Reissue and Sk8-Hi MTE-1, all of which offer features such as a heel pull tab and multi-terrain outsole.
The collar of each and every pain of shoes in this collection features the famous USPS eagle insignia, while the inclusion of denim accents is reminiscent of the famous uniforms that have adorned generations of postal workers.
Postal Service Sneaker Collections
These Vans Shoes Pay Tribute to U.S. Postal Service Workers
Trend Themes
1. Brand Collaboration - The collaboration between Vans and USPS presents opportunities for other brands to collaborate with unexpected partners.
2. Workwear-inspired Fashion - The incorporation of postal worker uniforms in the sneaker collection highlights the growing trend of workwear inspired fashion.
3. Iconic Brand Revival - The launch of the USPS-inspired sneaker collection demonstrates the potential for iconic brands to be revived through collaboration and innovation.
Industry Implications
1. Footwear - The launch of the sneaker collection offers opportunities for footwear companies to collaborate with unexpected partners and expand their product offerings.
2. Fashion - The incorporation of workwear-inspired fashion in the sneaker collection highlights opportunities for companies in the fashion industry to blend fashion and function.
3. Postal and Delivery Services - The collaboration between Vans and USPS presents opportunities for postal and delivery services to expand their branding and product offerings beyond traditional services.