A men's clothing brand that was created by Niyi Okuboyejo, 'Post Imperial' often draws from its founder's culture.
For its Fall/Winter 2016 line, it takes inspiration from rural Nigerian landscapes specifically -- while paying tribute to how those who live there interact with it. Keeping this in mind, Post Imperial utilizes material that's infused with contrasting colors of various tones. In doing so, it aims to reflect different parts of the land and the value each holds in human survival.
For example, the menswear label intermingles tones of blue and beige with floral patterns -- symbolizing water, land and plant life in an abstract way. With this, the Fall/Winter 2016 Post Imperial collection is both vibrant and modern -- taking from its founder's roots and adapting its inspiration.
Modern Nigerian-Inspired Menswear
Post Imperial's New Collection Draws from Rural Landscapes
Trend Themes
1. Nigerian-inspired Menswear - Fashion brands can create collections that highlight cultural inspiration by incorporating traditional colors and sustainable materials.
2. Rural Landscape Inspiration - Designers can find inspiration in the natural world and market their collections around the essence of the landscape it is inspired by.
3. Abstract Symbolism in Fashion - Fashion brands can use clever abstraction in color schemes and pattern making to highlight different elements of the natural world.
Industry Implications
1. Fashion Industry - Ethnic-centric apparels and accessories can create opportunities for contemporary consumers to appreciate different cultures around the world.
2. Sustainable Fashion Industry - Nigerian-inspired, sustainable, and upcycled clothing and accessories can create opportunities for eco-friendly fashion companies.
3. Tourism Industry - Fashion can be a vehicle for unique cultural experiences that can draw tourism to rural areas with landscapes that inspire fashion brands.