House-Warming Spell Kits

This Portable Spell Kit from HausWitch Promotes Positive Energy at Home

This portable spell kit from HausWitch promotes positive energy within a new home. The 'HausWarming' spell kit is beautifully branded, and is sold in a house-shaped cardboard package -- inspired by the retailer's visual identity.

Based in Salem, Massachusetts, HausWitch offers home and healing products that are marketed to spiritual Millennials. This design-conscious spell kit is one of its best sellers, and consists of two candles, two wooden candle holders, citrine stones and cinnamon-scented incense.

Additionally, the portable spell kit includes a cozy home potion that aims to make a new residence more personalized, along with a glass spray bottle for storing custom elixirs. Lastly, the kit is complete with a meditation postcard which lists each of the contents inside.
Trend Themes
1. Spiritual Home Products - There is an opportunity for companies to create and market more design-conscious home products to spiritual Millennials.
2. Portable Spell Kits - Companies can commercialize portable spell kits that can be used for various purposes, like promoting positive energy in new homes.
3. Personalized Home Potions - The trend of personalized home potions can lead to the development of customizable and portable fragrance kits.
Industry Implications
1. Home Decor - Home decor companies can incorporate spiritual elements into their products to attract the growing market of spiritual Millennials.
2. Wellness - Wellness companies can capitalize on the trend of promoting positive energy at home through products like portable spell kits.
3. Fragrance - Fragrance companies can expand their target audience and create portable and customizable fragrance kits with spiritual elements like cinnamon-scented incense.

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