Porsche and Holoride are looking to the future of in-car entertainment systems with a partnership that will introduce vehicle-synced virtual reality experiences and VR headsets for passengers—meaning that when as a car turns a corner, the passenger experiencing VR will also see and feel a change in direction. When wearing a headset, a passenger will be able to see 2D and 3D content in an immersive format, ranging from documentaries and underwater adventures to futuristic city visualizations. Discovery is also getting involved and will provide 2D content for the in-car VR experiences.
The partners are exploring the possibilities of not just virtual reality entertainment but also edutainment, productivity and relaxation.
Holoride is aiming to bring this new form of entertainment via commercially available VR headsets to market by 2021.
Virtual In-Car Entertainment
Porsche & Holoride are Immersing Passengers in Virtual Reality
Trend Themes
1. In-car Virtual Reality - The use of virtual reality technology to create immersive experiences for vehicle passengers.
2. Edutainment - The use of virtual reality to provide entertaining educational experiences for passengers.
3. Productivity & Relaxation - The use of virtual reality to create productive and relaxing experiences for passengers during their commute.
Industry Implications
1. Automotive - Opportunities for automakers to innovate in-car entertainment systems to enhance the passenger experience.
2. Virtual Reality - Opportunities for virtual reality companies to expand their offerings into the automotive industry and create new applications for VR technology.
3. Entertainment - Opportunities for entertainment companies to collaborate with automakers and VR companies to create new types of content for the in-car experience.