Porsche Design Studios has long been designing objects inspired by the Porsche automobile, a god in terms of luxury car brands.
Breaking from the traditional use of black for the first time in 30 years, Porsche Design is presenting a collection entirely in white. Porsche Design Studios design objects varying from Fashion, Accessories, Luggage and even Electronics.
Implications - Porsche is a company that has manufactured beautiful vehicles for decades. Moving into the fashion industry, they had to make sure to transmit that same beauty and social status appointed with their cars to their clothing. When businesses are developing other lines or branches of their company, they must make sure to not lose the brand's DNA associated with their original line.
Total Design White Out
Porsche Design Goes Bright White
Trend Themes
1. Luxury White Design - Disruptive innovation opportunity: Exploring the use of white in luxury design sectors such as fashion, accessories, and luggage.
2. Brand DNA Expansion - Disruptive innovation opportunity: Introducing new product lines while maintaining the brand's core values and associations.
3. Automotive-inspired Fashion - Disruptive innovation opportunity: Creating fashion and accessories that embody the luxury and social status associated with automotive brands.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating automotive-inspired design elements and materials into high-end fashion products.
2. Accessories - Disruptive innovation opportunity: Reimagining traditional accessory designs with a luxury white aesthetic and automotive-inspired features.
3. Luggage - Disruptive innovation opportunity: Redefining luxury luggage by incorporating white design elements and premium materials inspired by the automotive industry.