A range of 20 ice creams were created with Britain's best-known delicacies. The results, sound disgusting.
The ice cream was created as a PR story for laterooms.com. The company worked with Morelli's ice cream parlour at Harrods and used a poll of 500 people to pick flavours to represent the UK.
Flavours include:
Yorkshire pudding
Arbroath smokies
Pork pies
Clotted cream
Sausage and mash
Pork pie
Haggis
Cornish pasty
Cheddar cheese flavour
Lancashire hot pot
Eccles cake
Kendal mint cake
The inevitable PR quote came from Kathy Gwinnett, of Laterooms.com, whose PR agency put the following words into her mouth, "It is interesting that the humble Yorkshire pudding tops the list of favourite British delicacies. We're lucky to be spoiled for choice and the massive array of regional flavours that make up the taste of Britain shows just how much the UK has to offer."
Pork Pie Ice Cream
Disgusting British Flavoured Ice Cream
Trend Themes
1. Unusual Flavored Ice Cream - Opportunity for innovative ice cream and food companies to explore flavors and combinations that challenge traditional palates.
2. Locally-sourced Ingredients - Opportunity for agricultural and food businesses to promote the use of locally-sourced and regional ingredients, as well as cater to consumers' growing interest in regional food products.
3. Experiential Marketing - Opportunity for businesses to utilize experiential marketing tactics that create memorable experiences and generate buzz, such as creating unusual or themed products or events.
Industry Implications
1. Ice Cream - Opportunity for ice cream companies to explore unique and daring flavors, and cater to consumers seeking new, exciting taste experiences.
2. Agriculture - Opportunity for agricultural businesses to promote locally-sourced and regional ingredients and cater to consumers' growing interest in regional food products.
3. Marketing - Opportunity for marketing agencies to create unique, experiential campaigns that generate buzz and capture people's attention.