The Por Vida coffee shop, based out of San Diego, will begin to roast coffee beans in-house during the first quarter of the financial year. The owners of the Por Vida coffee shop indicated the new direction is the result of increased demand. Bean roasting will be overseen by Manny Medina, the head barista, with guidance from James Coffee Co., the shop's previous supplier.
The Por Vida Coffee shop will look to create a new house blend to be used in Mexican-style beverages, which often include special ingredients like mazapan candy, dulce de leche, cinnamon and horchata. The in-house bean roasting operation also allows the brand to increase representation. Milo Lorenzana, on of the proprietors for the business, spoke bout the need for increased representation, "There were not many Latino, Mexican, or Chicano-owned coffee shops in San Diego, and we were among the first, so we really want to make an impact as the Chicano roasters based out of San Diego."
Authentic Cultural Cafés
The Por Vida Coffee Shop Will Transition to In-House Bean Roasting
Trend Themes
1. In-house Bean Roasting - The trend towards in-house bean roasting in cafes and coffee shops offers an opportunity for brands to increase representation and customization of blends and flavors.
2. Mexican-style Beverages - The trend towards creating Mexican-style beverages with unique flavors and ingredients provides an opportunity for coffee shops to differentiate themselves and cater to specific cultural markets.
3. Cultural Representation in Coffee Shops - The trend towards cultural representation in coffee shops offers an opportunity for minority-owned businesses to make an impact and cater to underrepresented communities.
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on the trend towards in-house bean roasting and unique flavor profiles, as well as the opportunity to cater to specific cultural markets.
2. Hospitality - The hospitality industry, specifically coffee shops and cafes, can take advantage of the trend towards cultural representation and authenticity to create more inclusive and diverse spaces.
3. Retail - Retail companies can explore the trend towards unique and culturally inspired beverages to offer specialized coffee products and cater to niche markets.