This pop-up retail display was showcased in Toronto's Eaton's Centre shopping mall and aims to educate Ontario residents about the various services that its local pharmacists provide. The interactive ad was designed to resemble an oversized packet of pills and revealed a powerful message with the help of passing mall visitors.
After interacting with the billboard, those passing by were encouraged to remove different pill packets until the ad's message was revealed. Reading "pharmacists offer more than just pills," this pop-up retail display educates the public about pharmacy services in their area.
Designed for the Ontario Pharmacists Association (OPA), this experiential ad was created by Cossette and retail design company Holman. The pop-up retail display is part of an interactive campaign that aims to end prescription drug addiction.
Experiential Pharmaceutical Ads
This Pop-Up Retail Display is Designed for the OPA
Trend Themes
1. Experiential Advertising - Opportunities for creating interactive and engaging advertisements that provide a memorable experience for customers.
2. Pharmacy Services Education - The trend of using innovative advertising techniques to educate the public about the range of services offered by local pharmacists.
3. Interactive Campaigns - Creating campaigns that actively involve consumers in spreading awareness and addressing social issues.
Industry Implications
1. Advertising and Marketing - The advertising industry can incorporate experiential techniques to create more impactful campaigns.
2. Retail - Retailers can leverage interactive displays to educate customers about local pharmacy services and drive foot traffic to their stores.
3. Pharmaceutical - Pharmaceutical companies can explore innovative ways to address prescription drug addiction by collaborating with advertising agencies and retail design companies.