The Nintendo Switch pop-up lounges have been announced by the brand as a way to help offer travelers with a touch of entertainment when hitting the road for a vacation or trip. The airport gaming lounge will allow travelers to take a moment to play games on the Nintendo Switch or Nintendo Switch Lite consoles including Mario Kart 8, The Legend of Zelda: Breath of the Wild, Super Mario Party and Super Mario Odyssey. The pop-up will even allow travelers to purchase consoles and games, which will be shipped to their home instead of being immediately available.
The Nintendo Switch pop-up lounges will be located at four American airports including Tacoma International Airport, Dulles International Airport, Dallas Love Field Airport and O’Hare International Airport from mid-February to late March.
Airport Terminal Gaming Lounges
The Nintendo Switch Pop-Up Lounges will be at Several US Airports
Trend Themes
1. Airport Gaming Lounges - The rise of airport gaming lounges for travelers provides an opportunity for gaming companies to invest in creating gaming consoles and games that are travel-friendly and easy to use.
2. Pop-up Retail Spaces - The trend of pop-up retail spaces for entertainment purposes provides an opportunity for brands to create unique and engaging experiences for consumers.
3. Elevated Waiting Spaces - The trend of creating elevated waiting spaces at airports provides an opportunity for brands to create comfortable and fun environments for travelers.
Industry Implications
1. Gaming Industry - The gaming industry can benefit from creating travel-friendly game consoles and games to cater to the needs of travelers.
2. Retail Industry - The retail industry can benefit from establishing pop-up retail spaces for entertainment, as this could drive foot traffic and improve consumer engagement.
3. Hospitality Industry - The hospitality industry can benefit from creating elevated waiting spaces that offer travelers comfort and entertainment in order to enhance their overall customer experience.