Tourism New Zealand recently designed a giant pop-up book that explores the country interactively. This visual book has many images that recreate and reference the Hobbit film: The Desolation of Smaug. It is titled 'The Book of New Zealand,' where many visuals are meant to pop up in a large form to create a 3D effect.
The movie itself was filmed in 3D where you can see some resemblance of each scene portrayed in the movie. Most of the scenery has gorgeous mountains and landscapes that show New Zealand's true beauty. The extravagant rivers, forests and villages also show some variety in how every scene was created. This life-sized pop-up book shows a great sense of interactive tourism and promotion for traveling to New Zealand.
Life-Sized Pop-Up Books
The Tourism of New Zealand Has Created a Giant Pop-Up Book
Trend Themes
1. Interactive Tourism - The creation of a giant pop-up book for tourism purposes opens up opportunities for interactive tourism experiences in other destinations.
2. Visual Immersion - The use of life-sized pop-up books demonstrates the potential for creating visually immersive experiences in industries such as entertainment, education, and marketing.
3. Enhanced Promotion - The innovative use of pop-up books as a promotional tool showcases the potential for enhanced marketing and advertising campaigns across various industries.
Industry Implications
1. Tourism - The creation of a giant pop-up book highlights the potential for disruptive innovation in the tourism industry, where interactive and visually captivating experiences can attract more visitors.
2. Entertainment - The concept of life-sized pop-up books presents opportunities for disruptive innovation in the entertainment industry, where immersive and interactive experiences can enhance audience engagement.
3. Marketing - The use of pop-up books as a promotional tool suggests disruptive innovation possibilities in the marketing industry, where unique and visually appealing campaigns can capture consumer attention.