In Japan, McDonald's is now serving a trio of new popcorn drinks at its McCafé by Barista locations, offering a new way to enjoy the sweet snack.
The new options on the menu include the Iced Caramel Popcorn Latte, which pairs bittersweet espresso with caramel and popcorn syrup, the Hot Caramel Popcorn Latte and the Caramel Popcorn Frappe, which is the most distinctive option, complete with a waffle cone sticking out of it. The Caramel Popcorn Series served at McCafé by Barista will only be available for a limited time, leaving room for the chain to add even more inventive drinks to its menu.
Across the food and beverage industry, brands are exploring a number of unique ways to serve drinks with outrageous toppings that simultaneously deliver on aesthetics, taste and texture.
Popcorn-Topped Beverages
Japan's McCafé by Barista Branches are Now Serving Fun Popcorn Drinks
Trend Themes
1. Outrageous-topped Beverages - Using outrageous toppings on beverages is a trend that delivers on aesthetics, taste, and texture.
2. Limited-time Menu Items - Offering limited-time menu items allows for experimentation and the addition of inventive drinks.
3. Inventive Drink Pairings - Exploring unique drink pairings, such as popcorn and caramel, offers new ways to enjoy familiar flavors.
Industry Implications
1. Food and Beverage - The food and beverage industry is constantly exploring unique ways to serve drinks and create memorable experiences through inventive flavors.
2. Fast Food - Fast food chains like McDonald's are adopting innovative beverage options to attract customers and stay competitive in the market.
3. Café and Coffee Shops - Cafés and coffee shops are embracing the trend of outrageous-topped beverages to offer novel and visually appealing drink options to customers.