The Popchips Cheddar & Jalapeño snack has been launched by the brand in the UK as a new flavor variety that speaks to the increased demand for premium flavors that can be enjoyed in a guilt-free manner.
The chips are gluten-free and contain just 95 calories per serving, which makes them a lighter option than potato chips and feature a recipe that doesn't involve frying. The chips have been launched as a celebratory flavor variety in response to the brand selling 2.6 million bags in just four weeks time.
Speaking about the new Popchips Cheddar & Jalapeño snack, Managing Director at Popchips UK, Will Bowler, said, "We believe Popchips has continued to enjoy year on year success because we genuinely deliver great tasting snacks, but without the unnecessary fat and calories in other snacking products. Making a healthy choice does not mean making a sacrifice in flavor or enjoyment and I believe we are the only brand to consistently deliver on this promise."
Spicy Popped Chip Snacks
The New Popchips Cheddar & Jalapeño Snack is Balanced
Trend Themes
1. Premium Snack Flavors - Brands can cater to the increased demand for premium flavors in the snack industry by introducing new, unique and exciting flavors.
2. Healthy Snack Alternatives - Brands can develop and introduce guilt-free alternatives to unhealthy snacks by reducing calories and offering gluten-free options, without compromising on taste and flavor.
3. Non-fried Snacks - Brands can explore non-fried techniques and recipes to offer a healthier snack option to consumers who are looking to make a healthier choice without losing out on taste and flavor.
Industry Implications
1. Snack Industry - Snack brands can introduce newer and healthier flavors and alternatives to keep up with the increased demand for healthier snacking options.
2. Gluten-free Industry - The gluten-free industry can partner with snack brands to offer healthier snack options for consumers looking for gluten-free and healthier alternatives.
3. Non-fried Food Industry - The non-fried food industry can work with snack brands to offer healthier snack options that are prepared using alternate techniques and offer unique flavors without comprising on taste and texture.