People flock to pop-ups to get their hands on highly curated product selections, ultra-exclusive drops and experiences that can only be had for a short span of time—and Pop Up Grocer introduces a new way for consumers to purchase specialty food. The traveling pop-up grocery store specifically spotlights products from natural food brands, with many of the items being plant-based and sugar-conscious. Outside of its retail hours, Pop Up Grocer also hosts after-hours events on various healthy living topics.
Pop Up Grocer recently set up shop in New York City for a few days, giving locals the chance to shop brands like CoolHaus, Healthyish and Mylk Labs.
According to Pop Up Grocer's Emily Schildt, "I want a place where I can go to discover the most innovative and exciting products in market, within walls I can trust, knowing the items have been carefully and thoughtfully selected for me. That is the white space Pop Up Grocer intends to fill."
Pop-Up Grocery Shops
Pop Up Grocer Shares Specialty Products from Innovative Brands
Trend Themes
1. Pop-up Grocery Shops - Pop Up Grocer introduces a new way for consumers to purchase specialty food by curating highly innovative and exciting products.
2. Natural Food Brands - Pop Up Grocer specifically spotlights products from natural food brands, presenting a disruptive innovation opportunity in the food industry.
3. After-hours Events - Pop Up Grocer hosts after-hours events on healthy living topics, creating an opportunity for disruptive innovation in the event planning industry.
Industry Implications
1. Retail - Pop Up Grocery Shops provide an innovative way for retailers to attract customers and curate unique product selections.
2. Food - Specializing in natural food brands, Pop Up Grocer presents an opportunity for disruption and growth within the food industry.
3. Event Planning - The after-hours events hosted by Pop Up Grocer offer a chance for innovative event planners to create unique experiences around healthy living topics.