Polythene* Optics is the sister label of A-COLD-WALL* by Samuel Ross and it recently launched its seasonal collection for Fall/Winter 2018. The new range is comprised of staple streetwear silhouettes including socks, long-sleeve shirts and scarves -- all of which are adorned in branding details perfect for transitioning into the Fall season.
The limited-edition collection sees a color palette of cream hues, navy blue and black, with some popping accents of yellow and red. Some additional details include the fringes at the ends of the scarves, knit-infused logos on the socks and nail-printed logos on the long-sleeve tees. All of the items from the latest Polythene* Optics seasonal collection are now available to shop online at SSENSE.
Logo-Centric Graphic Streetwear
Polythene* Optics Introduced Its Latest Collection for FW18
Trend Themes
1. Logo-centric Streetwear - Opportunity to leverage branding through visually impactful designs in streetwear
2. Seasonal Collections - Opportunity to create limited-edition items that cater to specific fashion seasons
3. Online Shopping - Opportunity to expand e-commerce presence for streetwear brands
Industry Implications
1. Fashion - Fashion brands can explore innovative approaches to streetwear design and branding
2. E-commerce - Online retailers can take advantage of the growing demand for limited-edition streetwear collections
3. Textile - Textile companies can collaborate with streetwear brands to incorporate innovative materials into their products