As part of its City-Forests campaign, Converse, the iconic shoe brand, launched new pollution-absorbing murals that attract and convert airborne pollutants into harmless nitrate. The Converse City Forest project aims to "plant trees" where they might not be able to grow., and thus far, the murals have the air cleaning capacity of 1,470 trees.
The new pollution-absorbing murals leverage a specific paint, dubbed KNOxOUT, that reacts with nitrogen–a greenhouse gas caused by cars, factories, and power stations–and use sunlight to transform the nitrogen oxides into water, small amounts of CO2, and calcium nitrate. The calcium nitrate is then washed away with the rain, enabling the canvas to attract more pollutants.
Dawid Ryski, the designer of the image, commented on the project, stating: "My vision of a better future was well reflected on our project. I see it as a symbiosis of the city and nature, complementing each other perfectly."
Pollution-Absorbing Murals
Converse Unveiled Murals That Absorb as Much Pollution as 1,470 Trees
Trend Themes
1. Pollution-absorbing Murals - Converse's City-Forests campaign has launched pollution-absorbing murals with the air cleaning capacity of 1,470 trees, providing an opportunity for disruptive innovations in the art and city-beautification industries.
2. Knoxout Paint - The KNOxOUT paint used by Converse's new pollution-absorbing murals presents disruptive innovation opportunities within the paint and coatings industry for environmentally-friendly products.
3. City-forests Campaign - Converse's City-Forests campaign that aims to 'plant trees' through pollution-absorbing murals presents a disruptive innovation opportunity for urban planning and sustainability.
Industry Implications
1. Art - Converse's pollution-absorbing murals present disruptive innovation opportunities for the Art industry to incorporate sustainability into their work.
2. Coatings - The KNOxOUT paint used by Converse presents disruptive innovation opportunities in the Coatings industry for environmentally-friendly products.
3. Urban Planning and Sustainability - Converse's City-Forests campaign that aims to 'plant trees' through pollution-absorbing murals presents disruptive innovation opportunities for the Urban Planning and Sustainability industries.