Koleś (Dude) is a Polish soda beverage company that teamed up with Haust Studio to create a logo and bottle design. The packaging is inspired by the 1990s and geared towards millennials to bring back memories and tastes of a happy carefree childhood.
Koleś has two existing beverages -- one is red and one is clear. The brand logo is a hipster-looking man with large glasses and a mustache. The man is representative of an adult who just wants to enjoy a feelgood moment of simplicity. The sweet soda taste aims to evokes memories of "washable tattoos, first game consoles and ragged knees."
Koleś (Dude) is hoping to expand its existing soda line to incorporate more colors like yellow and blue. The name of this Polish soda is also very reflective of the logo and the time period which is being portrayed.
Nostalgic Soda Branding
This Polish Soda Packaging is Inspired by the 1990s
Trend Themes
1. Millennial Branding - Opportunity for brands to create nostalgic packaging and designs that resonate with millennials and evoke feelings of nostalgia.
2. Nostalgia Marketing - Brands can tap into consumers' desire for nostalgia by incorporating elements from past decades into their branding and packaging.
3. Emotional Connection - Opportunity for brands to establish a deep emotional connection with consumers by evoking memories and feelings associated with their childhood.
Industry Implications
1. Beverage - Beverage companies can leverage nostalgia to create unique and appealing packaging that attracts millennial consumers.
2. Packaging - Opportunity for packaging companies to innovate and develop designs that tap into consumers' nostalgia and evoke a sense of familiarity and comfort.
3. Food and Beverage - Food and beverage companies can use nostalgia marketing to differentiate their products and create a strong brand identity that resonates with consumers.