Macallan Whisky is featuring photographer Rankin as the first in their ‘Masters of Photography’ series. The artist has amassed an awe-inspiring collection of 1000 Polaroids in six days at the distiller’s estate for the compilation. Until a few years ago, when he took the digital route, this was his preferred form of picture taking. Naomi Campbell, Britney Spears, Kate Moss and even the Queen of England have all sat for him.
To coincide with the ‘Masters of Photography’ launch, Macallan has released a limited ‘Rankin’ edition of the 30 year old spirit. The bottle comes in a black leather box and contains an original Polaroid photo taken by the artist. Each collector bottle costs $1,300.
In the ‘end of an era’ statement earlier this year, Polaroid announced the film will be discontinued.
Polaroid Whisky Labels
Macallan's ‘Masters of Photography' Rankin Edition
Trend Themes
1. Photography Innovation - The use of Polaroid photography in Macallan's 'Masters of Photography' series showcases the potential for incorporating vintage photography techniques in modern storytelling.
2. Limited Edition Collectibles - The release of the limited 'Rankin' edition Macallan whisky bottle with an original Polaroid photo highlights the demand for unique and exclusive collectible items in the luxury spirits industry.
3. Digital Transformation - Polaroid's announcement to discontinue film signals an opportunity for companies to develop innovative digital alternatives for instant photography.
Industry Implications
1. Photography - The use of Polaroid photography in Macallan's 'Masters of Photography' series shows the potential for incorporating vintage techniques in modern commercial photography.
2. Luxury Spirits - The release of the limited 'Rankin' edition Macallan whisky bottle with an original Polaroid photo highlights the demand for unique and exclusive collectible items in the luxury spirits industry.
3. Digital Imaging - Polaroid's announcement to discontinue film presents an opportunity for companies to further develop and innovate in the field of digital instant photography.