Non-profit organization Public Radio Exchange (PRX) recently announced they are collaborating with independent podcast networks Night Vale Presents (specializing in scripted fiction) and Gen-Z Media (kids programming) to produce podcasts for children. Although both of these podcast producers will continue to operate completely independently, PRX will provide technology, marketing and ad sales for existing shows and support new podcasts in development. This is the first time PRX has dabbled in podcasts for kids.
This expansion demonstrates the ample amount of opportunity for this sort of programming and shows the effectiveness of podcast advertising, especially now that Apple offers data-based podcast analytics. Podcasts for children are also a way to reduce their screen time, but keep them entertained in a very screened-in world
Kids Podcast Partnerships
PRX Teams Up With Night Vale and Gen-Z Media to do Podcasts for Children
Trend Themes
1. Rising Demand for Children's Podcasts - The collaboration between PRX and Night Vale and Gen-Z Media demonstrates the expanding market for high-quality, engaging podcasts aimed at children.
2. Innovation in Children's Programming - PRX's first venture into children's podcasts indicates a growing trend of experimentation and expansion within the children's programming industry.
3. Impact of Podcast Advertising - The success of podcast advertising and the potential for targeted ads in children's podcasts presents a disruptive opportunity for advertising agencies to reach a younger audience in new ways.
Industry Implications
1. Podcast Networks - The collaboration between PRX, Night Vale, and Gen-Z Media demonstrates a need for innovative, high-quality content that engages children and offers ample room for new entries into the podcast industry.
2. Children's Media - The expansion of children's podcasts and the focus on reducing screen time indicates an opportunity for disruption in the children's media industry, especially with regards to traditional platforms like television and movies.
3. Advertising Agencies - The ability to target ads based on listening data in children's podcasts presents a disruptive opportunity for advertising agencies to reach a younger demographic in new and effective ways.