With the rise in popularity of audio streaming, the podcast service PodWave is a program designed by AdsWizz to help brands utilize the platform in branding. The service provides companies with the ability of testing out advertising via podcasts on a temporary basis, before committing fully to a partnership. This ideal for brands looking to experiment with the benefits podcasts offer to see if the outlet is suited to their goals.
Podcasts are a popular medium consumers turn to for news, cultural and literary updates in a vast variety of fields. With over 56 million listeners, PodWave aims to help brands capitalize on the programmic advertising capabilities by purchasing time on a podcast geared to a specific demographic. For example, brands can approach PodWave to have content featured that would be relayed to audiences specifically in LA.
Programmic Podcast Services
PodWave Encourages Companies to Use Podcasts in Branding
Trend Themes
1. Rise of Programmic Podcast Services - PodWave offers brands the opportunity to leverage programmic podcast advertising to reach specific target audiences.
2. Growing Popularity of Podcasts - As podcasts continue to gain popularity, brands have a disruptive opportunity to tap into this medium for effective branding.
3. Experimental Advertising Via Podcasts - PodWave enables brands to test out advertising on podcasts before committing to long-term partnerships, allowing for innovative and risk-free experimentation.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can benefit from using programmic podcast services like PodWave to reach target audiences in a unique and engaging way.
2. Media and Entertainment - The media and entertainment industry can explore the potential of podcast advertising as a disruptive innovation to enhance content monetization and audience engagement.
3. Technology and Digital Media - The technology and digital media industry can seize the opportunity to develop innovative solutions and platforms that facilitate programmic podcast advertising services.