The Bumble and bumble Bb. Thickening Plumping Mask is a lightweight in-shower treatment that taps into the power of Emblica Technology to plump up strands for all-day volume. The weightless at-home hair mask by Bumble and bumble delivers support from root to tip and it helps to create the look of thicker, fuller, more voluminous hair.
The detangling and strengthening mask also delivers protection against breakage, all the while helping to keep hair nourished and manageable. The multi-tasking formula for all hair types includes ingredients like hydrolyzed rice protein, Kukui seed oil and coconut oil for conditioning and smoothing. This fast-acting hair mask only needs to be applied for two to five minutes before it is ready to be rinsed out, then air-dried, blow-dried and styled as usual.
Naturally, the volumizing product pairs well with others from the brand, such as the Thickening Volume Shampoo.
Plumping Hair Masks
The Bumble and bumble Bb. Thickening Plumping Mask Delivers All-Day Volume
Trend Themes
1. Plumping Hair Masks - The rise of hair masks that offer volumizing benefits presents an opportunity for beauty brands to tap into the demand for at-home treatments.
2. Emblica Technology - Incorporating Emblica Technology into hair products creates an opportunity for brands to offer long-lasting volume and protection against breakage.
3. Fast-acting Hair Mask - Developing fast-acting hair masks that require minimal application time can cater to on-the-go consumers seeking quick and convenient beauty solutions.
Industry Implications
1. Beauty and Personal Care - Hair masks with volumizing benefits can disrupt the beauty and personal care industry by offering a salon experience at home.
2. Hair Care - Brands that incorporate Emblica Technology into their hair care products can disrupt the hair care industry by offering innovative ingredients that add volume and nourishment.
3. Consumer Goods - Developing fast-acting hair masks that target the needs of busy consumers can disrupt the consumer goods industry by offering convenient beauty solutions.