Creative experience agency Amplify teamed up with Playstation and three restaurants to create Playstation to Plate, a campaign that brings popular dishes from major franchises to life. In partnership with Deliveroo, meals were brought to life from Unchartered 4: A Thief’s End, Ratchet and Clank: Rift Apart and The Last of Us: Part 2, and they were created by Mary’s, The Italian Bowl and Bistro Morgan.
Fans in Sydney and Melbourne recently had the chance to experience their favorite games in a new way with Mary's Newtown creating Ellie's Steak Sandwich from The Last of Us Part II and The Italian Bowl making a pasta dish inspired by Uncharted 4: A Thief's End. Finally, Rachet & Clank: Rift Apart inspired the Sirangian Honey Mousse, which was developed by Bistro Morgan.
Recreated Video Game Meals
Playstation to Plate Lets Players Taste Famous Video Game Food
Trend Themes
1. Immersive Dining - Bringing video game food to life through immersive dining experiences creates opportunities for unique culinary experiences.
2. Branded Food Partnerships - Collaborating with restaurants to create branded food items allows for increased brand awareness and cross-promotion.
3. Food and Entertainment Crossovers - The combination of food and entertainment creates opportunities for innovative marketing campaigns and unique customer experiences.
Industry Implications
1. Gaming - Partnering with restaurants to bring video game food to life creates opportunities to enhance the gaming experience and engage with fans on a new level.
2. Food and Beverage - Collaborating with brands outside the industry creates opportunities for unique menu offerings and increased brand recognition.
3. Marketing and Advertising - The concept of immersive dining experiences presents opportunities for creative marketing campaigns that blur the line between entertainment and advertising.