Stray Rats, a small clothing label based in Miami, Florida, debuted its 'End of Summer' looks through a vibrant editorial that utilizes playground photography and eclectic city shops.
Its purpose in doing so is to appeal to its fan base of unconventional urbanites, who have an appreciation for its cynical styles and retro motifs. By using playground photography, Stray Rats shows its models celebrating their youthful roots, jumping on park benches and climbing through brightly colored bars to highlight the clothing.
The collection mostly consists of graphic t-shirts, including one that shows two yellow parakeets on the back and another that shows the neon pink and green x-ray of a rat. The brand's name is incorporated on the majority as well, varying from simplistic sans serf lettering to a font that looks as though it was written with flames.
Childish Streetwear Editorials
Stray Rats' Summer Line is Presented Through Playground Photography
Trend Themes
1. Playground Photography - Exploring the use of playground photography to showcase clothing collections and appeal to unconventional urbanites.
2. Graphic T-shirts - Designing graphic t-shirts with retro motifs and cynical styles to attract a fan base of quirky fashion enthusiasts.
3. Youthful Roots - Emphasizing youthful roots through playful and energetic photo shoots to establish a connection with the target audience.
Industry Implications
1. Clothing Label - Leveraging playground photography and unconventional styling to disrupt the streetwear industry.
2. Photography - Offering services specializing in playground photography to cater to clothing brands looking for unique visual representation.
3. Fashion Retail - Curating collections of cynical and retro-inspired graphic t-shirts to target unconventional urbanites who appreciate unique styles.